Which is better, spending $2,000 to service a client or $1,000? Most businesses and CPA's would drive toward the $1,000 because less costs equals more profit. The one small detail that is very hard to measure is "What repeat business, referral business and other business opportunities are generated by investing twice as much into servicing?" In this 37 minute lesson and 27 minutes of Q&A, you will learn the importance of not only measuring all costs to servicing, but also how to turn servicing into a profit center where you are willing to invest more dollars into servicing because you now know how to take those additional dollars invested and gain a financial return for your additional investment. ($19.95)