Mark Boersma, international author, speaker, and President of
Synergy Solutions, graduated with three Bachelor’s degrees: finance, management, and marketing. Upon graduating, Mark had six great job offers but decided to choose the riskiest one of all—a 100% straight-commission position with a tiny company that had only been in business for a year. Mark received two days of training, and then was pushed out into the field to sell.
Mark was confident that he would be successful as he had a great territory, was willing to work 60 to 80 hours a week and do whatever it took to reach his goals. After three months of getting no results, earning less than $1 an hour and not even being able to purchase curtains for his new home, Mark went into the president of the company and said, “Tony, I’m doing everything you guys are telling me to do and I’m getting killed.” Tony responded, “Mark, you have to be patient; it will often take between twelve and eighteen months to get good results.” Mark’s response was, “Tony, I don’t have twelve to eighteen months to wait. I need to do something right now.”
Fortunately for Mark, over the years he had started a number of his own small businesses. One was a computer business, so at the time, he had more computing power at his home than the entire company had. Mark went to work in the evenings and weekends to develop a sales tool which would help him turn things around. It took Mark one month to develop his first tool, and when he introduced it into his territory, he accomplished more in one week than he had in four months. This tool proved to be so successful that he continued to develop other tools that changed the way both he and the company did business forever.
Mark was promoted to regional manager six months after he joined the company, still was getting 100% straight commission and was also starting to build a sales force. The tools he implemented continued to expand and grow the company with such great success that within another six months, he was promoted again, this time to marketing manager. Eighteen months after that, Mark was promoted to vice president with an equity position in the company.
Mark was responsible for sales, recruiting, hiring, training, marketing, planning, business development, advertising, and systems development. Mark managed his team and built it from four straight-commissioned individuals to twenty-eight in three and a half years. His company was blessed with such great success that they went from one of the smallest firms in Illinois to one of the largest in the entire Midwest.
Due to the success of the systems Mark had developed, industry leaders commented that the company he worked for was ahead of the rest of their industry by over eight years. Mark also had the opportunity to serve on a number of corporate boards, one of which was a technology firm. Due to his international vision of making a difference in the lives of billions, Mark decided to start Synergy Solutions with the intent of building a conglomerate of 25 companies, each doing $60 million or more in business. In 1990, Synergy Solutions was born. Currently, the company is comprised of eleven divisions, which will become the foundation of those 25 companies.
Synergy provides solutions to professionals in different industries throughout the country, and Mark speaks all over the world regarding entrepreneurial development, team building, and personality assessment. Mark has also been published hundreds of times in industry publications and media worldwide. Mark has written a three book series entitled How to Get Your Business to Make a Profit Without You.
Mark additionally volunteers significant amounts of his time for non-profit and community-based organizations. His life vision statement is, “I passionately seek to be the best steward with all that I have been gifted, and desire to touch the lives of every single person in the world and make a huge difference in every area of their life.” Mark has been blessed with a marriage of 25 years and has seven wonderful children, ranging in age from 11 to 23 years old.
Mark has helped to start numerous successful companies and has started five non-profit organizations, two of which are international in focus.
Because Synergy Solutions provides so many tools, systems, and services it can often be confusing as to what Synergy really does. When Mark was asked how he describes the company, he said, “Synergy has been created to help people reach beyond their dreams and goals in every area of their lives. We have been blessed with outstanding tools, systems, processes, as well as people who all have a desire to make a difference in the lives of everyone we touch on a daily basis. The entire Synergy team has a passion to make a difference in the businesses and lives of those we serve.”