More Detail For Those Who Value Details
Phase 1: Getting the Foundation In Place
We would actually start day 1 working with you and your team to build the databases and get things set in place to connect with targeted groups. This can happen in a week or two, which will start to provide immediate benefit to you and your team.
We use the MCAT system, as it is the most powerful system we have found, not only in CRM (Customer Relationship Management) systems, but also because it has a full online university, libraries of templates, and an entire network to tap into.
We will need to have all your databases provided in separate Excel spreadsheets to import into the database structure we design and develop for you.
Clients who have used other systems will take a lot more time, and get fewer results from their efforts, which is why we only use MCAT. Another value of MCAT is that there are many VA's who are trained in it, so they are individuals who really know what they are doing and you will get so much more value from your investment.
While Step 1 is never finished as we are always building a database, usually once we get 100 people or more in the database we can start to market/connect, and bring added value.
Step 2, is Develop & Deliver A Message. This step is just as important as Step 1. If we have a great database but a poor message, we will be ineffective. We use concepts developed from Made To Stick" along with a Marketing Checklist developed by Synergy, to assist us in developing the most powerful message to communicate to your clients and prospects.
Another aspect that will help your company to generate a lot more
profit and will save you a great deal of time is Box 6: Group People & Messages together. Think about it . . . we can really only talk to one person at a time, we can only sell to one person at a time, but we can market and communicate to a lot of people with one message.
The magic to making this effective is to have similar types of people/companies grouped together in your database. This is something that most companies do not do an effective job with. Our team will work with you to help you accomplish this. The MCAT system has a unique way of organizing your database to group people and messages in a way that will make it much more effective for you.
Most companies, even after decades of work and a lot of money being invested, do not have systems in place and are stunned that we can build systems so quickly. We do this as a result of the deep understanding of the Natural Laws, one of those being the 5/30 Grid, having the right technology that we know works and then having the right people, take the right actions, in the right way, at the right time.
Phase 2: Turning the Machine On
Once we start developing the right message for the right database we will then start to generate people who are interested in your products and/or services, building a referral relationship with you, and/or joining your team, depending on what you have contracted us to do.
The MCAT tracks all opens/clicks for emails sent out so we can reach into a database of 1,000 people and know, right away, which specific prospects are probably most interested based on the message that was delivered.
This helps to make all phone calls more productive, more profitable, and produce results faster . . . all great things that our clients love. Depending on what you contract us to do, we may actually make those phone calls, on your behalf, to schedule appointments.
NOTE: We strongly recommend that all our clients use Google Calendar so we can schedule appointments directly for you.
Where most companies and sales professionals go wrong is that they do not ask enough of the right questions. We have been trained and certified in Personality Masteries, which gives us the ability to identify someone's personality in 15 seconds. This helps us to know specifically what to say, when to say it, and how to say it.
People buy from us, not because we have an amazing solution, but because we are asking questions that quickly build trust. From asking questions, we can follow one of two paths: One, if they qualify, then we can Present A Solution, which could be offering your product/ service directly or it might be scheduling a qualified lead with someone in Sales to close the deal. Second, if the individual or company is not a hot prospect today, but could be some time in the future, we put them into what we call an incubator type of program, which will nurture them until they become the prospect we desire.
Path 2 does take some time as it's very complex to develop, refine, and perfect. If you would like to know specific details of the process or how this is completed, please let us know. WARNING: It blows most people's minds and they often wish they had not asked, just a heads up.
Phase 3 and Phase 4 drill into the 5/30 Grid even deeper as we help you develop and fine tune your Area 3: The Sales (sales process). Then we assist you in turning your Area 4: Servicing into a profit center, and work with you to systematize Area 5: Client For Life to obtain a lot more referrals from you current and past clients.
There is a lot more we could go into about the science of how we do the magic that we do, but often clients like us to take care of all the behind the scenes stuff so all they have to do is flip the switch and it works.
Life Masteries Institute (LMI) is a non-profit 501c3 organization. LMI has specific technology, media, and support for all VA's who go through their Certification Program. All billing/payments will be handled through Life Masteries Institute. LMI handles all payments to the various VA's and VA companies who may be servicing your company. This makes it very simple and easy for you.
Services are paid for one month in advance and will be paid at the same time each month.
In evaluating overall financial consideration it is important for a company to consider the true cost of a VA vs. an employee. There are no overhead costs, taxes, insurance, filings, desk space, management oversight, training, support or any other overhead, which can often double the costs of employees and can take months before someone is productive.
There is no long-term contract and if you ever believe it would be better to handle the work that we do internally, we will gladly work with any internal employees to hand off all that we have developed. It can take between one and three months to turn things over to another group and/or employees. A proper hand off is critical to your overall success.
Our clients have found with the systems we develop, employees are not equipped, trained and do not have the technology, and, in most situations, do not have the team to implement them.