MSP - Marketing Solutions Provider Course Detailed Outline






The following is an outline for this package. Once you are accepted into the program a more detailed program outline we be provided to you. You will also be provided with your own online account and directions on how to get started right away. You, as a student,may rearrange the order for your MSP certification if you believe you are in need of specific training in specific areas and/or your marketplace or clients would benefit from specific areas of focus within the program. The following provides information on the most advanced four year MSP training program. The one year program will go through 2 years of content, in one year, whereas the two year program will only get through 1 year of content. One is not better than another, but they are very different. The speed at which we learn will often dictate the speed we implement, and the speed we implement, when done properly, will largely determine the speed we start to obtain results. A large part of the investment into MSP is the mastermind and group coaching sessions which bring the material alive in a new and exciting way. All curriculum and courses are subject to changes / substitution based on providing the best courses/resources for our students. The MSP certification provides you with the education - experience - network - tools and systems to build Business Operating Systems (BOS) for you and other businesses and organizations. When we have a strong BOS we end up owning a company rather than owning a job and are in a position to help others do so as well. The MSP is really more of a journey rather than a destination. Like with most things in life, “The more we know, the more we know we don't know.” The more knowledge you gain the more capability you will have to “DO” something with that knowledge. The more you “DO” the more deep knowledge or wisdom you will have.
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- More Details - What does every successful company have in common? They have a Business operating system. What does every franchise owner within McDonald's have in common? “They TRUST the INTEGRITY of the SYSTEM!” All training is online. Any representation of material is presented to assist you to understand what you will be receiving through online training only. No materials will be sent to you as you will have access to everything 24/7 directly online. Mastermind and/or group coaching sessions will be held a minimum of twice a month. Tools such as the CEQ will be introduced throughout the course. These tools are designed to help in specific ways to accomplish better results with less time/effort. 100% of what is taught is designed to be used/implemented as soon as you learn it. There is nothing that you will learn that you will be able to apply in some way. You will complete one lesson a week, discuss the following three things online, in a blog or chat room, and/or in group coaching, and/or in a mastermind session. 1. What did I learn from the lesson. 2. What action will I take from the lesson. 3. What do I need to learn next. Very strong emphasis is given on taking action not just learning from the classroom, which provides head/surface knowledge, but deep knowledge which can only be learned by doing. To maximize your learning while minimizing your time, much of the application of what you learn will be applied to the daily activities you are currently doing. This will save you a great deal of time and better leverage what you are currently doing. NOTE: If you think you do not have enough time to devote to this and/or that you will run out of time if you do this, check out these short videos. We believe you will look at time in a very different way after you view a couple of these videos. - click here - If you have struggled in the past with follow through the MSP is designed to help you overcome that challenge through your MSP Mentor as well as the group coaching, mastermind, and other tools, systems, and resources/networks. You will take action and follow through as your MSP designation will help you earn a lot more money, work less hours, have less stress, and have a very balanced life. Do you struggle with having enough time to do all the things you want, desire, and/or need to do? Have you ever heard? “If you want to get something done, give it to the busiest person.” If you do not feel you have the time to do MSP then immediately go to - click here - and go through and watch one video a day for 10 days. Average length is 6 minutes. Take a couple of minutes to blog your thoughts on each video. If . . . you are not able to stay consistent with 6 minutes a day on doing something which could give you an extra 20 hours a week, then you do not have a time issue you have a discipline issue. Our experience is that those who “Trust in the integrity of the system. - Tom Kunz” and jump in and commit to MSP will find the time through the proper application of the natural laws throughout the entire system.
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Big Picture - 1 Year Program Qtr #1 - Personality Masteries Qtr #2 - Leadership - How to be a leader of vision, action, and consideration! Qtr #3 - Area 1: Marketing - How to generate more and better leads Qtr #4 - Perfect Message - Copy that draws people in and causes them to take action Year 1 in MSP is designed to help us build a foundation for our own customized BOS - Business Operating System. Detailed 1 Year Course Outline Quarter #1 - Personality Masteries
Have you ever wondered why you conect with some people and, at times, just do not seem to like others? Have you ever thought that if you better understood yourself, as well as others, that you would see a great deal more success in every area of your life? Personality Masteries Level 1 Certification has been referred to as “The DNA for understanding people.” You will learn how to identify someone's personality in 15 seconds which will help you see greater success in every area of your business and life. Every future course you take within MSP is built on your understanding of people. This is a course which will change the way you look at yourself as well as those around you. Month 1 - Personality Masteries - Level 1 Certification - Week 1: Lesson 1: History (24 Minutes) Lesson 2: Bonus Lesson - Identify someone's personality in 15 seconds (31) - Week 2: Lesson 3: The Power of the system - Part 1 (29) // Part 2 (28) - Week 3: Lesson 4: The Analytic - Part 1 (28) // Part 2 (29) - Week 4: Lesson 5: The Driver - Part 1 (28) // Part 2 (32) Month 2 - Week 1: Lesson 6: The Expressive - Part 1 (27) // Part 2 (64) - Week 2: Lesson 7: The Amiable - Part 1 (28) // Part 2 (30) - Week 3: Lesson 8: The Chameleon - Part 1 (22) // Part 2 (38) - Week 4: Lesson 9: Earn More - Work Less - Part 1 (30) // Part 2 (25) Month 3 - Week 1: Lesson 10: Less Stress - Life Balance - Part 1 (28) // Part 2 (26) - Week 2: Individual Personality Session (25) - Level 1 Certification (60) - Week 3: Level 1 Certification Review (62) - Week 4: Level 1 Certification Quiz (55)
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Quarter #2 - Leadership - How to be a leader of vision, action, and consideration! NOTE: As are reminder, you may decide that this module is not the best module for you to go through at this time. After Personality Masteries you may choose to decide which training is best for you and may go through the series in the order you believe will bring you the most value and best return in the shortest amount of time. What is so powerful about the 14 lesson Leadership development certification within MSP is is that you will also gain the added benefit of being trained and certified in how to develop Profitable Partnerships. This certification within MSP will not only assist you in being a better leader but will help you learn how to turn your clients into profitable partners. This certification will help you to go after very large accounts and have absolute confidence in helping very large companies develop systems for leadership in building powerful and profitable recruiting - training - mentoring systems and build deep within the DNA of the organization, the founding fathers values and beliefs. This course will blow your mind as you'll SEE things you've never seen before, you will UNDERSTAND things you have never understood before, which will give you the ability to DO things you never even dreamed of. If you think your dreams and your goals are high now, fasten your seatbelt, because this course will take you to a world that most people never, ever experience. Month 1 - Week 1: Lesson 1: Introduction/Overview Lesson Lesson 2: What creates a great partnership & prevents a poor one? - Week 2: Lesson 3: Level 1 : Culture & Values – HOPE & Time - Week 3: Lesson 4: Connecting Culture-Values-HOPE-Time to each personality type - Week 4: Lesson 5: Level 2 : Vision – Head & Talents Month 2 - Week 1: Lesson 6: The different perspectives on everything based on personalities - Week 2: Lesson 7: Level 3 : Belief & Knowledge – Heart & Treasure - Week 3: Lesson 8: Why different personalities value things in such a different way - Week 4: Lesson 9: Level 4 : DO – Hands & Trust Month 3 - Week 1: Lesson 10: How different personalities DO & Trust in different ways - Week 2: Lesson 11: Level 5 : GIVE – HELP & Truth - Week 3: Lesson 12: How different personalities GIVE – HELP & see Truth - Week 4: Lesson 13: Level 6 : Our Legacy & The NEXT Dimension Lesson 14: The NEXT Steps . . .
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Quarter #3 - Area 1: Marketing - How to generate more and better leads The first thing we'll learn in the certification for Area 1: Marketing is that the heart of our business is our database and that the stronger our database is, the more money we will earn, the less hours we will work and the more consistent our business will be, which will reduce our stress and improve our life balance. It would seem to many that getting a database set up and operational is fairly easy, when in fact it really is not. Your certificate in this area will help you see, within minutes, very specific ways that you can help your clients, set up their database and leverage it for greater success. We'll learn in this series how to build a profitable database, which is segmented properly and how to then develop a message which will generate more and better leads. We will learn the power of measuring results so we are able to get ten times the return on the same effort and resources we now invest and how Personality Masteries, applied in marketing, can increase our effectiveness by over 400%. Month 1 - Week 1: Lesson 1: Identify Targets - Week 2: Lesson 2: Develop & Deliver A Message - Week 3: Lesson 3: Group People & Messages - Week 4: Lesson 4: Measure Results Month 2 - Week 1: Lesson 5: Personality Based Marketing - Week 2: Lesson 6: Dollar Results Marketing - Part 1 - Week 3: Lesson 7: Dollar Results Marketing - Part 2 - Week 4: Free week to catch up . . . Month 3 - Week 1: Work with mastermind group members to deeply apply these lessons - Week 2: Integrate Personality Masteries, Leadership & Profitable Partnerships - Week 3: Review all seven lessons to make sure there is full understanding - Week 4: Leverage a VA - Virtual Assistant - to do our work for us
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Quarter #4 - Perfect Message - Copy that draws people in and causes them to take action Did you know that one word, strategically placed, could double your business? Most individuals do not believe this could be true. If we deeply understand the Pressure Point Analysis Principle, which will help us to know specifically what actions we need to take to achieve our goals, we would quickly grasp the concept of where one word could double our sales. This is actually Box 2: Develop & Deliver A Message within the 5/30 Grid, fleshed out. As we get to know the 5/30 Grid better, we start to better understand not only the simplicity of the 5/30 Grid but also the depth we can go within every one of the boxes within the 5/30 Grid. If we are using email marketing, and we change just one word in a subject line, we could double our email open rates, which would double the number of people clicking through, which would double those who raised their hands, which would double the appointments set, which would . . . double our sales. The book you will need to purchase for this class is “Made to Stick” by Chip Heath and Dan Heath. As we go deep within this box in the 5/30 Grid, we learn deep skills in communicating precisely to people, to help them see, hear, and feel our message. Month 1 - Week 1: Lesson 1: Simple - Week 2: Lesson 2: Unexpected - Week 3: Lesson 3: Concrete - Week 4: Lesson 4: Credible Month 2 - Week 1: Lesson 5: Emotional - Week 2: Lesson 6: Story - Week 3: Lesson 7: Communicating to the Analytic - Week 4: Lesson 8: Communicating to the Driver Month 3 - Week 1: Lesson 9: Communicating to the Expressive - Week 2: Lesson 10: Communicating to the Amiable - Week 3: Lesson 11: Communicating to the Chameleon - Week 4: Lesson 12: How people learn: Visually - Verbally - Kinesthetically
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Year 2 Depending on your specific needs for the MSP program, you may choose a different order to you go through your MSP certification. Work with your MSP Mentor if you have any questions as to which courses you should take first. While the content within MSP is not extremely complex, it does take dedication and discipline to not only learn - Head Knowledge - what we need to learn, but also to DO what needs to be done. We need to go through the course at a pace where we can immediately apply what we are learning. If we do not immediately apply what we are learning, we will lose most of the knowledge base we have gained within three months. Deep learning comes from DOING and when we DO, we will start to gain a great deal more from the training than if we were to just go through the course. As a result of being in a mastermind group, bouncing things off each other, and vice versa, together, we can accomplish far more than we ever could on our own. Big Picture - 2nd Year Quarter #1 - Area 2: Pre-Sales - How to convert more leads into sales Quarter #2 - Prospect Conversion System (PCS) - Systems to nurture and gain an unlimited number of leads Quarter #3 - Area 3 - The Sale - How to convert sales faster (Sales Success) Quarter #4 - Area 4 - Servicing - How to turn servicing into a profit center
Detailed Year Two Course Outline As we drill deeper into the 5/30 Grid we start to have a stronger appreciation for the the foundation of Year 1. Without question, those who go through year 2 will say, “Knowing what I know now, I would have paid closer attention to what I learned in Year 1.” The stronger you apply Year 1 knowledge, the greater ease of learning and implementation you will have in Year 2. We start out in Year 2, Quarter # 1, with Area 2: Pre-Sales. Many, if not most companies do not separate Pre-Sales and Sales. This is a mistake as not only is Pre-Sales very different from Sales, but it actually requires different personality traits to be successful. What you learn in Phase 1, Year 1, Personality Masteries - Level 1 Certification, will be critical to gaining deep understanding, quickly, as you go through this course. Quarter #1 - Area 2: Pre-Sales - How to convert more leads into sales Month 1 - Week 1: Lesson 1: Track 100% of Leads - Week 2: Lesson 2: Implement 10+ Strategic Strike - Week 3: Lesson 3: Improve Pressure Points - Week 4: Lesson 4: Personality Driven Month 2 - Week 1: Lesson 5: Large New Lead Sources - Week 2: Lesson 6: Model For Profitability - Part 1 - Week 3: Lesson 7: Model For Profitability - Part 2 - Week 4: Lesson 8: Mastermind - Total focus on really tracking 100% of leads Month 3 - Week 1: Lesson 9: Mastermind - Total focus on plan to build strategic strike - Week 2: Lesson 10: Mastermind - Total focus on “Knowing our numbers” - Week 3: Lesson 11: Mastermind - Identify targets for large new lead sources - Week 4: Lesson 12: Mastermind - What is most the important aspect for profitability
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Quarter #2 - Prospect Conversion System (PCS) - Systems to nurture an unlimited number of leads PCS is designed to drill very deep into box 5 within the 5/30 Grid. Box 5 may be the most challenging of all the boxes as it requires deep knowledge of all five areas and really, all 30 boxes. This is a course you may choose to go through once a year, every year. When we realize that the average business only converts 1 out of every 10 leads they generate, we recognize as MSP's, that one of the fastest, if not the fastest way to grow our business and help others to grow, is to help companies improve their sales closing ratio rather than increase the number of leads. Think about it . . . if we can help most businesses convert just 1 more lead out of 10, we can double their sales, without any additional leads, people, costs, effort, time or dollars. If you want to really impress a company, this very likely is the fastest way to do so. Month 1 - Week 1: Lesson 1: Point of Entry - Week 2: Lesson 2: Build A Plan & Natural Laws - Week 3: Lesson 3: The Power of the Message - Week 4: Lesson 4: Automate the Warm Belly Rub Month 2 - Week 1: Lesson 5: Overcome Objections - Week 2: Lesson 6: Reproduce Success - Week 3: Lesson 7: Leverage - Week 4: Lesson 8: Mastermind - Review our plan with the group Month 3 - Week 1: Lesson 9: Mastermind - Gain feedback from group on objections - Week 2: Lesson 10: Mastermind - Gain testimonials to overcome objections - Week 3: Lesson 11: Mastermind - Review results of our strategic strike with the group - Week 4: Lesson 12: Mastermind - Develop long term plan for multiple SS

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Quarter #3 - Area 3 - The Sale - How to convert sales faster (Sales Success) Sales . . . are you fearful of selling? Do you lack confidence in selling yourself, so you wonder how in the world you will help others to build sales systems when you do not even know how to sell yourself? Here is the good news. You are in a better position to help others if you are not good at selling than those who do well in selling. Why? Most individuals who know how to sell, actually know it at such a deep level - Unconscious Competence - that they often do not know how to teach others, much less build a system on how to sell. For most companies, this is the hardest of the five areas to put a system in place for. This short course, which lasts for a quarter, will not make you an amazing sales professional or even give you the full capabilities to build sales systems . . . but it will give you the ability to start to really learn how to do so. This of this as course in MSP as the starting of a very exciting journey in learning how to do something at a conscious level that very few people ever learn how to do even at the subconscious level. WARNING . . . This is NOT a course you will want to get behind in. There are 14 lessons which are delivered in 12 weeks and they are all very intense. If you feel like you are getting behind at any time, connect with your MSP Mentor and the leader of your mastermind group as well. You can do this . . . even if you are in the busiest time of your life, you just will need to take your personal discipline to a new level of success. Month 1 - Week 1: Lesson 1: The Foundation - The Customer - What does the customer want and need? - Week 2: Lesson 2: Creating Profitable Allies With the 5/30 Grid - Week 3: Lesson 3: Level 1 : The Value Of Powerful Questions - Week 4: Lesson 4: How the best salespeople's brains are wired differently Month 2 - Week 1: Lesson 5: Level 2 : Present Solutions - Week 2: Lesson 6: The Art Of Overcoming An Objection - Week 3: Lesson 7: Level 3 : Why Prospects Are Lost - Week 4: Lesson 8: Team Selling & Getting a 3rd Party To Sell You Month 3 - Week 1: Lesson 9: Level 4 : Apply 5 Time Management Freedom Fighters - Week 2: Lesson 10: Most valuable information to know to sell quickly How to get them to know, like, and trust you // - Ability to Buy - Week 3: Lesson 11: Level 5 : Speed To Sell - How to close the sale faster Lesson 12: The Art & Science of Account Management - Week 4: Lesson 13: Level 6 : Penetration vs. Expansion Lesson 14: The NEXT Step
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Quarter #4 - Area 4 - Servicing - How to turn Servicing into a profit center Most companies look at Servicing as a cost center rather than a profit center, which is actually why it is a cost center. Many companies invest a lot of training, coaching and mentoring into Marketing and Sales but leave out Area 2: Pre-Sales and Area 4: Servicing. That is a tragic mistake because when implemented properly, a MSP will help you take servicing and help this area produce more than Marketing, Pre-Sales, and Sales . . . COMBINED. To see this type of success we're going to need to invest more into the people who do the servicing to empower them and to give them the proper understanding of their true value to the organization. When we learn to turn our Servicing into a profit center, we will generate more and better leads, connect with the sphere's of influence for all our clients, we will convert more leads into sales, and will create more referrals from the Raving Fan experience we create AND will create client for life types of relationships. What would it mean if your company could generate three leads for every current or past client ever served? It would more than double your business . . . forever! Leveraging the Natural Law of The Cluster Principle will help us to see greater success, with less effort, less dollars, in less time. Month 1 - Week 1: Lesson 1: Ask for Referrals - Week 2: Lesson 2: Feed Successes in Areas 1, 2, and 3 - Week 3: Lesson 3: Master Steps Pressure Points - Week 4: Lesson 4: Measure all costs Month 2 - Week 1: Lesson 5: Apply 5 Time Management Freedom Fighters - Week 2: Lesson 6: Turn Servicing Into A Profit Center - Part 1 - Week 3: Lesson 7: Turn Servicing Into A Profit Center - Part 2 - Week 4: Lesson 8: Mastermind - Research VA's - Virtual Assistants Month 3 - Week 1: Lesson 9: Mastermind - Connect successes into Area 1: Marketing - Week 2: Lesson 10: Mastermind - Connect successes into Area 2: Pre-Sales - Week 3: Lesson 11: Mastermind - Connect successes into Area 3: The Sale - Week 4: Lesson 12: Mastermind - Connect successes into Area 5: Client For Life
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Year 3 In Year 3, we finish off the 5/30 Grid with Area 5: Client For Life. Client For Life is very unique in that, if any of the other five areas are weak, we will know it very quickly. If we do not market, we won't have any leads. If we do not do pre-sales or sales, we will not close any sales. If we do not service our clients they will let us know very quickly. If we're missing Area 5: Client For LIfe we are losing hundreds of thousands and probably millions of dollars . . . and . . . we will NEVER get a bill for those lost opportunities. After the first quarter of Year 3, we will have completed the 5 areas as well as the 30 boxes within the 5/30 Grid. We will have the foundation for Leadership development covered and with the proper leadership operating system, the DNA for understanding people, Personality Masteries - Level 1 Certification - and the DNA for business, the 5/30 Grid we have got our BOS - Business Operating System all operational. In Year three we will also expand now into reaching a lot more people with our life vision/story and seek to gain leverage of tools and systems to double our income while reducing the number of hours we work. Can we have such a powerful BOS that we actually only work 30 hours, 20 hours, 10 hours, or do we actually ever have to work again? Big Picture - 3rd Year Year 3 Quarter #1 - Area 5 - Client For Life - How to create a life long relationship with our clients and key people in their lives Quarter #2 - Profitable Partnerships - Creating massively profitable partnerships via systems 7 to 9 - Mentoring To Success - Building a legacy, changing the world, while making a lot of money Quarter #3 - 10 Months To Success - Becoming an international speaker/author Quarter #4 - Community/Business Partnerships
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Detailed Year Three Course Outline What a powerful way to starting year three is to finish up the 5/30 Grid. Why don't most companies have people and resources devoted to this area? The real reason is that we as companies do not get a bill every month for the money that we lose as a result of not have systems in place which create clients for life. If we were to receive a bill monthly for lost opportunities it would become very clear, very quickly, as to the value of implementing systems which create clients for life and fully tap the sphere's of influence for each and everyone of our clients. Quarter #1 - Area 5 - Client For Life - How to create a life long relationship with our clients and key people in their lives The six levels within this area will assist us implement systems which will not only create clients for life but will also help us to see new business opportunities, create cutting edge products/services, and maximize our productivity throughout every part of our company. Month 1 - Week 1: Lesson 1: Send Monthly Relationship Newsletter - Week 2: Lesson 2: Obtain B2B and B2C Referrals - Week 3: Lesson 3: Track All Efforts & Results - Week 4: Lesson 4: Implement R&D Month 2 - Week 1: Lesson 5: Process for New Products - Week 2: Lesson 6: Apply 5 Freedom Fighters - Part 1 - Week 3: Lesson 7: Apply 5 Freedom Fighters - Part 2 - Week 4: Lesson 8: Mastermind - Research VA's - Virtual Assistants Month 3 - Week 1: Lesson 9: Mastermind - Connect successes into Area 1: Marketing - Week 2: Lesson 10: Mastermind - Connect successes into Area 2: Pre-Sales - Week 3: Lesson 11: Mastermind - Connect successes into Area 3: The Sale - Week 4: Lesson 12: Mastermind - Connect successes into Area 5: Client For Life

Quarter #2 - Profitable Partnerships - Creating massively profitable partnerships via systems 7 to 9 - Mentoring To Success - Building a legacy, changing the world, while making a lot of money If you followed the original plan This course will blow your mind as you'll SEE things you've never seen before, you will UNDERSTAND things you have never understood before, which will give you the ability to DO things you never even dreamed of. If you think your dreams and your goals are high now, fasten your seatbelt, because this course will take you to a world that most people never, ever experience. Month 1 - Week 1: Lesson 1: Introduction/Overview Lesson Lesson 2: What creates a great partnership & prevents a poor one? - Week 2: Lesson 3: Level 1 : Culture & Values – HOPE & Time - Week 3: Lesson 4: Connecting Culture-Values-HOPE-Time to each personality type - Week 4: Lesson 5: Level 2 : Vision – Head & Talents Month 2 - Week 1: Lesson 6: The different perspectives on everything based on personalities - Week 2: Lesson 7: Level 3 : Belief & Knowledge – Heart & Treasure - Week 3: Lesson 8: Why different personalities value things in such a different way - Week 4: Lesson 9: Level 4 : DO – Hands & Trust Month 3 - Week 1: Lesson 10: How different personalities DO & Trust in different ways - Week 2: Lesson 11: Level 5 : GIVE – HELP & Truth - Week 3: Lesson 12: How different personalities GIVE – HELP & see Truth - Week 4: Lesson 13: Level 6 : Our Legacy & The NEXT Dimension Lesson 14: The NEXT Steps . . .
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Quarter #3 - 10 Months To Success - Becoming an international speaker/author Quarter #4 - Community / Business Partnerships Month 1 - Week 1: Lesson 1: - Week 2: Lesson 2: - Week 3: Lesson 3: - Week 4: Lesson 4: Month 2 - Week 1: Lesson 5: - Week 2: Lesson 6: - Week 3: Lesson 7: - Week 4: Lesson 8: Month 3 - Week 1: Lesson 9: - Week 2: Lesson 10: - Week 3: Lesson 11: - Week 4: Lesson 12:
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Year 4 In Year 4, we. Big Picture - 4th Year Year 4 Bonus/Substitute Program - Specialized Certificates Quarter #1 - Box 7 - Developing a turnkey referral development machine Quarter #2 - Personality Masteries - Marketing Resources Quarter #3 - Massive Profits from Employees & VA's Quarter #4 - Master Mind MAGIC Electives - Advanced Lessons // Continuing Education Bonus/Substitute Program - Specialized Certificates Elective A - Using Technology & Media To Reproduce Our Success Month 1 - Week 1: Lesson 1: - Week 2: Lesson 2: - Week 3: Lesson 3: - Week 4: Lesson 4: Month 2 - Week 1: Lesson 5: - Week 2: Lesson 6: - Week 3: Lesson 7: - Week 4: Lesson 8: Month 3 - Week 1: Lesson 9: - Week 2: Lesson 10: - Week 3: Lesson 11: - Week 4: Lesson 12:
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