“Reaching beyond our dreams and goals in every area of our life.”
Why is it that we all know that the more relationships we have in business, and the better those relationships are, the more money we will make . . . but then we do not actually build systems to maintain those relationships on our behalf?
Do we think that we will actually keep up with the massive amount of work and time needed to keep those relationships? If we do, we find out fairly quickly that we can not and will not keep up with each client.
Relationship Newsletters based on Personality Masteries are an effective way to touch your database in a very effective manner. With the right newsletters you will get prospects to buy faster, make the servicing experience easier, create more profit, make sales calls more effective and you will never lose touch with your prospects and clients, which often happens with people/staff.
By building and maintaining relationships in a more effective way we will get more repeat business and people will provide more referrals.
This is where “Relationship Building Newsletters” come in. There are three types of marketing:
1. Product/Service Marketing (2)
2. Relationship Marketing (11)
3. Strategic Strike Marketing (5)
Each type of marketing has strengths and weaknesses. As businesses we should be using each type of marketing in a very specific way to maximize the strengths for each marketing type.
Personality Masteries IS A WHOLE NEW WAY TO MARKET. It's marketing or really communicating to people based on their personality. When we learn to market based on someone's personality we learn to communicate, to touch them in a way that has deep meaning. Marketing to people based on their personality will take more devotion and more time. The benefit to doing this is increased effectiveness in both quantity and quality of leads.
We need to sell and service individuals based on their personality, i.e. the way they want to be sold to and how they desire to be serviced. When we market to people based on their personality we set the wheels in motion to generate more and stronger leads, draw in the right people, in the right way, which then helps us to convert those leads faster, with less cost.
As we gain a deeper understanding of the 5/30 Grid and how Personality Masteries deeply penetrates all five areas, all 30 boxes, we realize how critical it is to start every relationship (Area 1: Marketing) with a customer. When we get off to a great start with every prospect as a result of communicating to them in their language/personality we will have a far more profitable business.
1. Product/Service Marketing (Box 2)
Product/Service Marketing promotes a specific product and/or service for a company. Most companies will use Product/Service Marketing of they are interested in selling a specific product or service the company has. For more specific training/mentoring on this area, Click Here . Using specific marketing materials which identify a prospects personality type empowers us to market to those individuals, in the future, based on their specific personality type.
Analytic Focus on specific features, benefits, include testimonies which help to reduce the fear they have of not having enough details to make an educated decision. Give a large quantity of data about your product/service and deliver it with a very clean (outline) look and feel.
Driver Highlight big picture benefits, how the product/service will help the prospect reach their goals. Help them see how it will help them get where they want to go faster and will help them to make more money, see greater success, will help to keep greater control and will help them do it faster
Expressive Focus on how the product/service will make them feel, how it will help them be number one/the center of attention and it will create a great deal of fun, energy, and excitement.
Amiable Focus on the people side in the marketing and how your product/service will help them to have better/stronger relationships and will reduce conflict.
To learn more about the six levels of marketing within the 5/30 Grid - Click Here
2. Relationship Marketing (Box 11)
Relationship Marketing helps us to touch more people, with less effort/costs, and do it consistently. In most situations a business will have the ability to have marketing pick up “the heavy load” of keeping connected with people without taking a lot of time and/or resources.
When we send Relationship Marketing/monthly relationship building newsletters and/or other marketing, people will grow to where they know, like, and trust us in less time with less effort.
Relationship Marketing can actually be used in all five areas of business.
One of the most effective ways to build a relationship is to communicate and connect with people based on their own personality. Often Relationship Marketing is used strongly for Areas 4 and 5 but Relationship Marketing can be used for all five areas.
Once we have identified someone's personality (use postcards and technology) then we are in a perfect position to develop the “know, like, and trust” for each individual based on their personality.
To learn more about the six levels for creating a Client For Life within the 5/30 Grid - Click Here
3. Strategic Strike Marketing (Box 5)
Strategic Strike Marketing is a combination of Product/Service Marketing and Relationship Marketing. In a way it's very much like taking your sales people and putting them in a system. A great Strategic Strike series will help us to convert more leads into clients, in less time, with less effort and cost.
A Strategic Strike is one of the most complex systems to build for any business and most profitable.
Think about it . . . if the average business is only able to convert 1 out of 10 leads and a Strategic Strike system helps you to convert just 1 more for a total of 2 out of 10, what does that do for your business?
“Yes”, it will would double your business, without requiring you to generate any additional leads, without any additional work, time, people or costs . . . it's learning to work smarter not harder through the use of systems.
If you would like a complimentary 30 minute interview/strategy session on how to best build your very own custom built Strategic Strike system, please feel free to call toll free 888.230.2300.
To learn more about the six levels within Pre-Sales within the 5/30 Grid - Click Here
In our 20+ years of business development and marketing we have found that the best combination of marketing is sending both regular postcards through the postal system AND sending email marketing.
As fewer companies use printed marketing, printed marketing becomes more powerful when it is combined with other technologies.